Privacy Policy

How we collect, use, and protect your information

Last Updated: December 2025

At Buy A Black Dress ("we," "us," or "our"), we are committed to protecting your privacy and ensuring transparency about how we handle your personal information. This Privacy Policy explains our practices regarding the collection, use, and disclosure of information when you visit our website buyablackdress.com.au (the "Site").

Information We Collect

We collect information in the following ways:

Information You Provide

When you contact us through our website, subscribe to our newsletter, or interact with our content, you may provide:

  • Name and email address
  • Any information included in your message or enquiry
  • Feedback and survey responses

Automatically Collected Information

When you visit our Site, we automatically collect certain information, including:

  • IP address and general location data
  • Browser type and version
  • Device type and operating system
  • Pages viewed and time spent on pages
  • Referring website addresses
  • Click patterns and navigation behaviour

How We Use Your Information

We use the information we collect to:

  • Respond to your enquiries and provide customer support
  • Send newsletters and updates (if you've subscribed)
  • Improve our website content and user experience
  • Analyse website traffic and usage patterns
  • Ensure website security and prevent fraud
  • Comply with legal obligations

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect analytical data. These include:

Essential Cookies

These cookies are necessary for the website to function properly and cannot be disabled.

Analytics Cookies

We use Google Analytics to understand how visitors interact with our Site. Google Analytics collects information anonymously and reports website trends without identifying individual visitors. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Affiliate Cookies

When you click on affiliate links to Amazon Australia, cookies may be placed by Amazon to track purchases for commission purposes. These cookies are governed by Amazon's Privacy Policy.

Third-Party Links and Services

Our Site contains links to third-party websites, including Amazon Australia. We are not responsible for the privacy practices of these external sites. We encourage you to read the privacy policies of any third-party sites you visit.

Amazon Associates Programme

Buy A Black Dress is a participant in the Amazon Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.au. When you click on Amazon links on our Site, Amazon may collect information about you as described in their Privacy Policy.

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Contact form submissions are retained for up to 24 months unless you request earlier deletion.

Your Rights

Under Australian privacy law and the Australian Privacy Principles (APPs), you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of marketing communications
  • Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

Children's Privacy

Our Site is not directed at children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page and update the "Last Updated" date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

For complaints regarding privacy practices, you may also contact the Office of the Australian Information Commissioner at www.oaic.gov.au.